Creativity is…

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”

Steve Jobs, Wired, February, 1995

Witching your tongue

How good are your English speaking skills? Try these tongue twisters and let’s find out

An easy beginning:

Three witches watch three Swatch watches. Which witch watches which Swatch watch?

An intermediate step

Three switched witches watch three Swatch watch switches. Which switched witch watches which Swatch watch switch?

The advanced way

Three Swedish switched witches watch three Swiss Swatch watch switches.
Which Swedish switched witch watches which Swiss Swatch watch switch?

Ok, you made it. Now do it quickly. Not that easy, right?